At the 90th Academy Awards this year, a niche film—Phantom Thread, won the best costume design award. Before this gold medal, this movie had already won a number of Awards, such as the best costume design of the BAFTA. 
The film depicts a twisted and profound love story in a time when everyone is crazy about luxury fashion. At that time, the British fashion trendsetter was “Woodcock”, a tailor shop which is founded by Reynolds Woodcock and his sister Sciglio. Girls are all proud of wearing a Woodcock dress. It is the perfect choice for royalty and celebrities as well.
For most people, they will focus on the love story. But what if you look at it professionally? You will find a lot of tips in the film!
Reynolds, Alma and Cyril are three protagonists. They are always well-dressed at any occasion(receive visitors, work in custom house, attend dinner parties, in daily life, etc.). The quality, beauty and collocation of any outfit they wear are very fastidious. Some cloths are even produced in 1950s. Even though these clothes were designed in 1950s style, they are really beautiful! Maybe there will be another wave of vintage fashion this year.
Besides, the hero Reynolds is Haute Douture fashion designer. When it comes to haute couture, a lot of people who work for customized fashion will feel familiar. But do you really know what advanced customization is?
Good customization origin from the suitable fabrics. If choose wrong fabrics, even if good design and production can not reflect its true value!
The cloth of Kiton is very famous. It has developed micro-fiber fabrics. If we Use such fabric to make suit, the weight will be less than 500g! Besides, Kiton Customized suit can keeps the shape persistently. Antonio De Matteis, the family heir of this brand, always fold and rub suits. However, we just need to shake the suit for a moment, then it can be as stiff and smooth as it was just ironed.
Charvet is one of the most expensive shirt brands in the world. French Charvet shirt customized shop was established by Christophe Charvet in 1838.
Whether a customized shirt is successful depends on whether the customer’s measurement is accurate or not. Except carefully collating 28 items data, Charvet will consider customers’ living habits into design. For example, the habit of button up shirts, like cravat or tie and so on.
The perfect of Charvet can also be proven from another thing. Coco Chanel was sure to choose Charvet men’s nightgown as the first choice for gift.
In addition to the perfect haute couture, new custom-made shop brings more unique clothes.
They will take customers’ measument of different body parts at least 27 times, just for the most accurate data. And they will take at least 50 hours to finish the handmade suits with same-size slice cutting. All above become the quality assurance of Charvet.
As early as 1926, Vanity Fair magazine said: London is to the men what Paris is to the women. Savile Row, located at London in England, is regard as a sacred place for menswear and almost every successful person wants to go! Wearing a suit made by a top tailor shop in Savile is a symbol of status.
Embroidery is to Haute Douture what firework is to Bastille Day.
Embroidery is to Haute Douture what firework is to Bastille Day. That is how Francois Lesage (who is last generation of Lesage )understand French embroidery. Lesage, established at 1924, has collected more than 70,000 embroidery samples by now.
The embroidery, condensed of the design style and craft essence at that time, not only achieved its own uniqueness, but also became a constant source of inspiration for today’s designers.
The World’s Oldest Hat Shop
Founded in 1676, Lock & Co. is the most important provider of royal hats. It is the world’s oldest hat shop and one of the oldest surviving families as well.
In Lock & Co., each hat has been carefully selected, and has gone through dozens of complicated and demanding processes, some of which have been kept secret for hundreds of years. They will choose the appropriate style according to the customer’s requirement, and the fabric accessories are all the best!
Signature Thin Waist and Pointed Chest of 1950’s
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From fashion drawing to garment, is a meticulous high quality.
